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A limited Liberica coffee from Hue, Vietnam — discovered through friendship, shared craft, and a love for the finest cup. A distinctive expression of ripe jackfruit.
We are starting deliberately small: a select Hue Liberica release and a founders allocation. Both are built around the same idea — coffee with a sense of place, personality, and a memorable cup.
This is the cup that brought Appel & Long together. A limited Liberica from Hue with a tropical sweetness that reminds us of ripe jackfruit — expressive, fragrant, and deeply memorable.
Hue is where our story found its coffee. This limited, all-season Liberica comes from Central Vietnam — a place where landscape, culture, and coffee meet.
Michael Appel & Phan Tuong Long share a passion for cultivating the finest cup of coffee — from the origin of the bean all the way to pouring a fresh cup.
Michael, a former United States Air Force Officer, and Long, a coffee enthusiast from Vietnam, come from different parts of the world but found an immediate connection through their shared obsession with exceptional coffee.
Their friendship began during Mike's travels in Vietnam. They quickly discovered they had something unusual in common: the same pour-over equipment, hand grinders, precision scales, and an appreciation for the ritual and craft behind a truly great cup.
Then they unearthed the coffee that changed everything: Liberica from Hue — a limited, all-season bean from Central Vietnam with a uniquely distinctive tasting note of jackfruit.
For Mike, it became his favorite cup of coffee experienced around the globe. That discovery became the beginning of Appel & Long.

From Hue, Vietnam. One origin, one distinctive story.
A carefully selected Liberica with a memorable character.
From bean selection to the final pour, detail matters.
A coffee discovered through friendship and made for curious drinkers.
Join the Appel & Long list for launch news and first access to the limited Hue Liberica release.
The first release is not yet available for purchase. Join the list and we'll let you know the moment it opens.